Our cases

Service design within the ING PACE program

  • Challenge

    Support, coach and inspire the ING PACE team on their specific assignment. To understand and define the challenge, create and test ideas and develop value propositions.

  • Solution

    Creation of customer journeys, stakeholder mapping, user research methodology, create prototypes and develop value propositions.

  • Result

    Three value propositions are developed and presented to the business leaders. These are based on user insights and research conducted in six countries in Europe.