Our cases

Connecting user insights to company strategy

  • Challenge

    Casade is a social housing corporation with 11.000 houses in the province of Noord-Brabant. The Casade management team wanted to gain a deep understanding of the needs of their renters and the expectations they have towards Casade.

  • Solution

    Think+DO conducted user research on three different topics and shared the user insights with the Casade team. Customer journeys, persona’s, guiding principles and Ideas for improvement were developed together with the Casade team members based on the collected user insights.

  • Result

    Clear input and direction for the Casade management plans 2017 (including prioritisation and ideas to be implemented).