Our cases

ING
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Service design within the ING PACE program

• Coaching
• User research
• Customer journey
• Business modelling
• Prototyping
• Value proposition

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Philips
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Philips Cocreate program facilitation

• Process development
• Content development
• Project management
• Workshop facilitation
• Ideation
• Value proposition

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Casade
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Connecting user insights to company strategy

• User research
• Persona development
• Customer Journey
• Guiding principles
• Ideation
• Business modelling
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NewMotion
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Taking the brand to a next step

• Brand essence
• Brand positioning
• Value proposition
• Tagline development
• Design Principles
• Marketing harmonisation

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PLUS retail
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Repositioning of PLUS private label range

• Brand essence
• Brand values
• Brand positioning
• Value proposition
• Design strategy
• Art direction

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Treeway
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Connecting user insights to big idea development

• User research
• Persona development
• Customer Journey
• Big idea development
• Guiding principles
• Design principles
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