Our cases
ING
Service design within the ING PACE program
• Coaching
• User research
• Customer journey
• Business modelling
• Prototyping
• Value proposition
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Philips
Philips Cocreate program facilitation
• Process development
• Content development
• Project management
• Workshop facilitation
• Ideation
• Value proposition
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Casade
Connecting user insights to company strategy
• User research
• Persona development
• Customer Journey
• Guiding principles
• Ideation
• Business modelling
• Persona development
• Customer Journey
• Guiding principles
• Ideation
• Business modelling
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NewMotion
Taking the brand to a next step
• Brand essence
• Brand positioning
• Value proposition
• Tagline development
• Design Principles
• Marketing harmonisation
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PLUS retail
Repositioning of PLUS private label range
• Brand essence
• Brand values
• Brand positioning
• Value proposition
• Design strategy
• Art direction
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Treeway
Connecting user insights to big idea development
• User research
• Persona development
• Customer Journey
• Big idea development
• Guiding principles
• Design principles
• Persona development
• Customer Journey
• Big idea development
• Guiding principles
• Design principles
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